ŠKODA AUTO is officially the title partner of L’ETAPE CZECH REPUBLIC BY TOUR DE FRANCE
There is one brand that has prominently been part of The Tour de France race for 17 years. Proud Czech citizens and cycling fans are cheering when they see the ‘The Red Car’. The car that serves as a kind of ‘mobile control center’ for Christian Prudhomme, the Tour’s director. This car also leads the peloton during the whole race and it is the only car that can officially cross the finish line of each stage.
Škoda sponsoring cycling in general has many benefits. Riding a bicycle brings a lot of joy and positive emotions to any kind of cyclists, disregarding age and gender. Škoda supports Czech Cycling Federation, Czech National Team, the series of an amateur races Kolo pro Život and has its own platform We Love Cycling.
We are delighted to say that ŠKODA AUTO is now joining our project L’Etape Czech Republic by Tour de France as a title partner.
We are very thankful and are looking forward to the cooperation.
Photo Credit: A.S.O. / Alex Broadway, Bruno Bade, Thomas Maheux, Pauline Ballet, Herve Tarrieu, Thomas Colpaert, G. Demouveaux